The "Bucks for Brains" Endowment Match Program matches public dollars and private donations to encourage research and strengthen key programs at Kentucky universities. All funds, both public and private, must be endowed, which provides a perpetual source of funding.
The Council on Postsecondary Education administers the program and requests must meet the council's eligibility requirements.
House Bill 1 during the 2022 Regular Session of the Kentucky General Assembly appropriated $40 million to the project and it was funded with State Property and Buildings Commission, Project No. 127B.